The Government of Puerto Rico’s New York regional office has a new director. “I am delighted to appoint Luis Balzac as director of our New York regional office,” announced Puerto Rico Federal Affairs Administration (PRFAA) Executive Director Richard Figueroa.
“Luis brings to this position an exceptional combination of talent and skills in intergovernmental relations, business development, marketing and public relations,” Figueroa said upon announcing the appointment. At the helm of PRFAA’s New York office, Balzac will support the implementation of the Government of Puerto Rico’s U.S. mainland agenda, as set forth by the island’s newly elected Governor, Luis Fortuño (R-PR).
“Our office will be working hard to promote a wide array of mutually beneficial initiatives between the island and stateside communities in this region,” said Balzac, who left the marketing and public relations firm he founded 10 years ago in order to return to public service. “Our mandate includes civic, cultural and economic development efforts that reverberate in tangible benefits for the people of Puerto Rico,” he noted.
Among his initial efforts, Balzac said he has already reached out to the Regional Conference of Puerto Rican Day Parades, and is meeting today with members of the New York Senate Hispanic Caucus. Balzac’s Manhattan office is shared with three other Puerto Rico public corporations with important U.S. mainland components: the Puerto Rico Government Development Bank, the Puerto Rico Industrial Development Company and the Puerto Rico Tourism Company.
This is not Balzac’s first experience in public service. In the late 1990s, he served as Deputy Director of PRFAA’s New York office. PRFAA’s New York regional office covers the northeastern corridor of the United States, including New York, New Jersey, Connecticut, Pennsylvania and Massachusetts, an area of the country with over 2 million citizens of Puerto Rican origin.